An edition of Public relations
(2004)
Public relations
theory and practice
2nd ed.
by Jane Johnston
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Public Relations: Theory and Practice
April 1, 2004, Allen & Unwin Academic
Paperback
in English
- Second edition edition
1865089222 9781865089225
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Public relations: theory and practice
2004, Allen & Unwin, Allen & Unwin Academic
in English
- 2nd ed.
1865089222 9781865089225
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Book Details
Table of Contents
I: Theory
1. What is public relations?
2. A history of public relations in Australia
3. Theoretical perspectives
II: The legal and ethical framework
4. The legal environment
5. Ethical practice
III: Process and application
6. Research and evaluation
7. Strategy, planning and scheduling
8. Tactics
9. Information and communication technologies
IV: Public relations in action
10. Media relations
11. Internal and community relations
12. Crisis and issues management
13. Sponsorship and even management
V: Public relations practice
14. Public relations in business
15. Public relations in government
16. Public relations in the third sector.
Edition Notes
Includes bibliographical references and index.
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| March 16, 2023 | Edited by ImportBot | import existing book |
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| March 14, 2019 | Created by MARC Bot | import existing book |