An edition of The marketing of political parties
(2006)
The marketing of political parties
political marketing at the 2005 British general election
by Darren Lilleker
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Subjects
Marketing, Political parties, Elections, Political parties, great britain, Elections, great britain, Political parties--great britain, Elections--great britain, Marketing--political aspects, Marketing--political aspects--great britain, Jn1121 .m37 2006, 324.241011, Political aspectsPlaces
Great Britain| Edition | Availability |
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1
The Marketing of Political Parties: Political Marketing at the 2005 General Election
July 10, 2007, Manchester University Press
Paperback
in English
0719073014 9780719073014
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2
The Marketing of Political Parties: Political Marketing at the 2005 General Election
July 10, 2007, Manchester University Press
Hardcover
in English
0719073006 9780719073007
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3
The marketing of political parties: political marketing at the 2005 British general election
2006, Manchester University Press, Distributed exclusively in the USA by Palgrave
in English
0719073006 9780719073007
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aaaa
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4
MARKETING OF POLITICAL PARTIES: POLITICAL MARKETING AT THE 2005 GENERAL...; ED. BY DARREN G. LILLEKER.
Publish date unknown, MANCHESTER UNIV PRESS
in Undetermined
0719073014 9780719073014
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Book Details
Table of Contents
Introduction / Darren G. Lilleker, Nigel A. Jackson and Richard Scullion. Pt. I. The product. 'Are you thinking what we're thinking?' or 'Are we thinking what you're thinking?' An exploratory analysis of the market orientation of the UK parties / Robert P. Ormrod and Stefan C.M. Hanneberg
The 2005 General Election and the emergence of the 'negative brand' / Jenny Lloyd
Political marketing and the 2005 election: what's ideology got to do with it? / Heather Savigny. Pt. II. Communication. A marketing analysis of the 2005 General Election advertising campaigns / Janine Dermody and Stuart Hanmer-Lloyd
The autistic campaign: the parties, the media and the voters / Ivor Gaber
Banking online: the use of the Internet by political parties to build relationships with voters / Nigel A. Jackson. Pt. III. The consumer. Investigating electoral choice through a 'consumer as choice-maker' lens / Richard Scullion
Local political marketing: political marketing as public service / Darren G. Lilleker
View from the armchair: why young people took no interest and no notice of the campaign / Dianne Dean
Conclusion: was 2005 the year political marketing came of age? / Darren G. Lilleker, Nigel A. Jackson and Richard Scullion
Edition Notes
Includes bibliographical references and index
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| August 26, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| April 2, 2019 | Created by MARC Bot | import existing book |