An edition of Advertising age
(1989)
Advertising age
the principles of advertising at work
by Esther Thorson
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The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices. [From publisher description.]
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AdvertisingPlaces
United States| Edition | Availability |
|---|---|
1
Advertising age: the principles of advertising and marketing communication at work
2012, South-Western Cengage Learning
in English
- 1st ed.
1111528756 9781111528751
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2
Advertising age: the principles of advertising at work
1989, NTC Business Books
in English
0844231754 9780844231754
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| August 26, 2021 | Edited by ImportBot | import existing book |
| April 2, 2019 | Created by MARC Bot | import existing book |