An edition of The fundamentals of business to business sales and marketing (2004)

The fundamentals of business to business sales and marketing

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Cover of: The fundamentals of business to business sales and marketing by John Coe
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Last edited by ImportBot
January 15, 2023 | History
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An edition of The fundamentals of business to business sales and marketing (2004)

The fundamentals of business to business sales and marketing

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
McGraw-Hill
Language
English
Pages
240

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Previews available in: English

Subjects
Sales management, Selling, Industrial marketing, Data processing
Edition Availability
Cover of: The fundamentals of business to business sales and marketing
The fundamentals of business to business sales and marketing
2004, McGraw-Hill
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Why is it so tough to sell today?
The new sales coverage model
The first step : profiling and targeting the market
- Segmentation for communications
Redesigning the inquiry generation process
High yield lead qualification
Sales conversion
Up/cross sell and creating customer loyalty
Campaign planning and execution
How to build your company's database
How to measure the results that will sell management.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/04
Library of Congress
HF5438.25 .C64 2004, HF5438.25.C64 2003

The Physical Object

Pagination
xiii, 240 p. :
Number of pages
240

ID Numbers

Open Library
OL18489928M
Internet Archive
fundamentalsofbu0000coej
ISBN 10
0071408797
LCCN
2003000689
OCLC/WorldCat
51476870
Library Thing
1597686
Goodreads
654809

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marc_columbia MARC record
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History

Download catalog record: RDF / JSON
January 15, 2023 Edited by ImportBot import existing book
April 3, 2019 Created by MARC Bot import existing book