An edition of The fundamentals of business to business sales and marketing
(2004)
The fundamentals of business to business sales and marketing
by John Coe
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Subjects
Sales management, Selling, Industrial marketing, Data processing| Edition | Availability |
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1
The fundamentals of business to business sales and marketing
2004, McGraw-Hill
in English
0071408797 9780071408790
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Book Details
Table of Contents
Why is it so tough to sell today?
The new sales coverage model
The first step : profiling and targeting the market
- Segmentation for communications
Redesigning the inquiry generation process
High yield lead qualification
Sales conversion
Up/cross sell and creating customer loyalty
Campaign planning and execution
How to build your company's database
How to measure the results that will sell management.
Edition Notes
Includes index.
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| January 15, 2023 | Edited by ImportBot | import existing book |
| April 3, 2019 | Created by MARC Bot | import existing book |