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"Building Models for Marketing Decisions describes marketing models that managers can use as an aid in decision making. In this book, which is a revision and expansion of Naert and Leeflang's Building Implementable Marketing Models (1978), the authors discuss in detail the model-building process. They distinguish four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations.
This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena."--BOOK JACKET.
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Subjects
Marketing, Management, Decision making, Mathematical models, Sales & marketing, Marketing Management, Mathematical Models In Economics, Business & Economics, Business / Economics / Finance, Marketing - General, Business/Economics, Economics - General, Advertising & Promotion, Business & Economics / Marketing / General, Business & Economics-Advertising & PromotionEdition | Availability |
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1
Building Models for Marketing Decisions
2013, Springer London, Limited
in English
146154050X 9781461540502
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2
Building Models for Marketing Decisions (International Series in Quantitative Marketing)
February 29, 2000, Springer
Hardcover
in English
- 1 edition
0792377729 9780792377726
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3 |
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Feedback?July 9, 2024 | Edited by MARC Bot | import existing book |
July 31, 2019 | Edited by MARC Bot | associate edition with work OL19521853W |
April 3, 2019 | Created by MARC Bot | import existing book |