An edition of Marketing to libraries for the new millennium
(2002)
Marketing to libraries for the new millennium
librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends
by Hendrik Edelman and Robert P. Holley
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Publish Date
2002
Publisher
Association for Library Collections & Technical Services in cooperation with Scarecrow Press
Language
English
Pages
207
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Marketing to libraries for the new millennium: librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends
2002, Association for Library Collections & Technical Services in cooperation with Scarecrow Press
in English
0810842718 9780810842717
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Book Details
Table of Contents
Machine generated contents note: Part 1: Presentations
1 Overview
Karen Muller
2 Keynote
Rebecca Seger
3 Compare and Contrast: How We Interpret the Results of the 1999 Survey
Hendrik Edelman
4 "Triangle Talk": Publishers, Vendors, and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future
James S. Ulsamer, Marty Keeley, Phyllis Young,
Anthony W. Ferguson, Eleanor Cook, and Nora Rawlinson
5 Selling and Promoting to Libraries: What Are Publishers and Vendors Doing to Reach Libraries?
Robert Rooney, Alice Peery, Janet Belanger,
Martha Whittaker, and Francine Fialkoff
6 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need
Dan Lundy, Peter McCarthy, and Rick Ayre
7 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom
Sarah Michalak, Kathleen Cotter, Rebecca James,
Nancy Pearl, Yvette Berthel Diven, and Peter McCallion
8 Conclusions
Eugenie Prime and Patricia Schroeder
Part 2: Results of the AAP/ALCTS Library Marketing Survey
9 Publisher Questionnaire
10 Vendor Questionnaire
11 Library Questionnaire.
Edition Notes
Includes bibliographical references (p. 197) and index.
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| December 31, 2022 | Edited by MARC Bot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| April 3, 2019 | Created by MARC Bot | import existing book |