A niche share approach for assessing brand performance and identifying competitive groups

A niche share approach for assessing brand pe ...
George R. Milne, George R. Mil ...
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Last edited by WorkBot
February 1, 2010 | History

A niche share approach for assessing brand performance and identifying competitive groups

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Publish Date
Language
English

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Book Details


Edition Notes

Published in
Cambridge, Mass
Series
Report / Marketing Science Institute -- no.94-107, Technical working paper

ID Numbers

Open Library
OL20766189M

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February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page