An edition of The Attention Merchants
(2016)
The attention merchants
the epic scramble to get inside our heads
by Tim Wu
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"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
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Previews available in: English
Subjects
SOCIAL SCIENCE / Popular Culture, Consumer behavior, Advertising, BUSINESS & ECONOMICS / Industries / Media & Communications Industries, HISTORY / Social History, Marketing, History, New York Times reviewed, BUSINESS & ECONOMICS, Industries, Media & Communications Industries, HISTORY, Social History, SOCIAL SCIENCE, Popular Culture, Modern, General, Psychological aspects, Social aspectsShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Sep 19, 2017, Vintage
paperback
0804170045 9780804170048
|
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WorldCat
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2
The attention merchants: the epic scramble to get inside our heads
2016, Knopf
in English
0385352018 9780385352017
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction: Here's the Deal
Part I: Masters of Blazing Modernities
The First Attention Merchants
The Alchemist
For King and Country
Demand Engineering, Scientific Advertising, and What Women Want
A Long Lucky Run
Not with a Bang but with a Whimper
Part II: The Conquest of Time and Space
The Invention of Prime Time
The Prince
Total Attention Control, or The Madness of Crowds
Peak Attention, American Style
Prelude to an Attentional Revolt
The Great Refusal
Coda to an Attentional Revolution
Part III: The Third Screen
Email and the Power of the Check-in
Invaders
AOL Pulls 'Em In
Part IV: The Importance of Being Famous
Establishment of the Celebrity-Industrial Complex
The Oprah Model
The Panopticon
Part V: Won't Be Fooled Again
The Kingdom of Content: This Is How You Do It
Here Comes Everyone
The Rise of Clickbait
The Place to Be
The Importance of Being Microfamous
The Fourth Screen and the Mirror of Narcissus
The Web Hits Bottom
A Retreat and a Revolt
Who's Boss Here?
Epilogue: The Temenos.
Edition Notes
Includes bibliographical references (pages 347-385) and index.
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| December 19, 2022 | Edited by MARC Bot | import existing book |
| June 18, 2022 | Edited by ImportBot | import existing book |
| August 7, 2021 | Edited by New York Times Bestsellers Bot | Add NYT review links |
| October 15, 2019 | Edited by saragee | title case |
| May 15, 2019 | Created by MARC Bot | import new book |