Consumer behaviour
applications in marketing
by Robert East
- 1 Want to read
This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.
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Subjects
Social aspects, Consumer behavior, Psychological aspects| Edition | Availability |
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Consumer behaviour: applications in marketing
2013, SAGE
in English
- 2nd ed.
1446211223 9781446211229
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Edition Notes
Originally published: 2008.
Includes bibliographical references (p. [284]-320) and indexes.
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| May 25, 2023 | Edited by ImportBot | import existing book |
| May 23, 2019 | Created by MARC Bot | import new book |