An edition of Contemporary issues in marketing and consumer behaviour
(2018)
Contemporary issues in marketing and consumer behaviour
Second edition.
by Elizabeth Parsons
- 1 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Showing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Contemporary issues in marketing and consumer behaviour
2018, Routledge
in English
- Second edition.
041582690X 9780415826907
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction: how has marketing changed?
Postmodern marketing and beyond
Building brand cultures
Gender, feminism and consumer behaviour
Psychoanalysis in marketing theory and practice
The ethics of marketing management
Ethical consumers and the moralised brandscape
Politicising consumption
consumerising politics
Marketing spaces and places
The globalised marketplace.
Edition Notes
First edition published by Elsevier 2009.
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| February 10, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Edited by MARC Bot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |