An edition of Contemporary issues in marketing and consumer behaviour
(2018)
Contemporary issues in marketing and consumer behaviour
Second edition.
by Elizabeth Parsons
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Contemporary issues in marketing and consumer behaviour
2018, Routledge
in English
- Second edition.
041582690X 9780415826907
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Book Details
Table of Contents
Introduction: how has marketing changed?
Postmodern marketing and beyond
Building brand cultures
Gender, feminism and consumer behaviour
Psychoanalysis in marketing theory and practice
The ethics of marketing management
Ethical consumers and the moralised brandscape
Politicising consumption
consumerising politics
Marketing spaces and places
The globalised marketplace.
Edition Notes
First edition published by Elsevier 2009.
Includes bibliographical references and index.
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| February 10, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Edited by MARC Bot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |