An edition of Crisis proofing
(2016)
Crisis proofing
how to save your company from disaster
by Tony Jaques
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Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation.
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Table of Contents
Why crisis proofing is important
Opportunity and the penalty for bad behavour
The high cost of not crisis proofing
How to know a crisis is coming
Getting the language right
Fitting it all together
Actions you can take to prevent a crisis happening in the first place
Taking a strategic approach
Things you can do to prepare for the obvious crises
Putting the crisis plan together
How to minimise damage when a crisis strikes
What to do after the crisis seems to be over
No, it's not just about facts and data
No, it's not just about the law either
Why lawyers don't like you to apologise
Social media : both a strength and a threat
Social media : do it fast and do it right
Managing crises across borders
Recognising and responding to cross-border crises
It's all about leadership.
Edition Notes
Includes bibliographical references (pages 229-248) and index.
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| August 5, 2020 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |