Hospitality management
a brief introduction
by Roy C. Wood
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Where are we going? The nature of hospitality management --What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector --Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality --Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality --So you give degrees to waiters? Hospitality management education --Conclusion: the proof of the pudding?
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Hospitality industry, Management, Hotel management| Edition | Availability |
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Includes bibliographical references (pages 156-181) and index.
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| May 27, 2023 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |