An edition of Divining desire
(2017)
Divining desire
focus groups and the culture of consultation
by Liza Featherstone
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Last edited by Scott365Bot
October 19, 2023 | History
304 pages : 21 cm
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Previews available in: English
| Edition | Availability |
|---|---|
1
Divining Desire: Focus Groups and the Culture of Consultation
2021, OR Books, LLC
in English
1682195090 9781682195093
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2
Divining desire: focus groups and the culture of consultation
2017, OR Books
in English
1944869484 9781944869489
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Book Details
Table of Contents
Introduction : Dichter's egg
The birth of the focus group
"The snowball interview" : the focus group comes to Madison Avenue
"King Consumer" : market research is attacked
and industry responds
Viper, fool, or expert? the consumer as a woman
"We ask them" : focus groups in the age of women's liberation
Entertaining Joe Sixpack
"Where is the emotion?" : the emergence of the focus group in electoral politics
"God and Coca-Cola" : the story of New Coke
"A faster horse?" : the entrepreneur strikes back
"The decider"
Bartender in a Lamborghini : the professional respondent
"Who are these appalling people?"
Conclusion : are focus groups dead?.
Edition Notes
Includes bibliographical references (pages 257-291) and index.
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| October 19, 2023 | Edited by Scott365Bot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |