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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?
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United StatesShowing 3 featured editions. View all 3 editions?
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1
Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
Mar 01, 2021, Tantor and Blackstone Publishing
audio cd
1665241896 9781665241892
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2
Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
2018, Chicago Review Press, Incorporated
in English
1613737238 9781613737231
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3
Barrel-aged stout and selling out: Goose Island, Anheuser-Busch, and how craft beer became big business
2018
in English
- First edition.
1613737211 9781613737217
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Book Details
Edition Notes
Includes bibliographical references (pages 351-368) and index.
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Feedback?August 17, 2020 | Edited by ImportBot | import existing book |
May 24, 2019 | Created by MARC Bot | import new book |