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Restaurant franchising: concepts, regulations, and practices
2015, Apple Academic Press
in English
- Third edition, revised and updated.
192689569X 9781926895697
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Restaurant Franchising: Concepts, Regulations and Practices, Third Edition
2014, Apple Academic Press, Incorporated
in English
148222349X 9781482223491
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Restaurant Franchising: Concepts, Regulations and Practices, Third Edition
2014, Apple Academic Press, Incorporated
in English
0429189869 9780429189869
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Book Details
Table of Contents
Chapter 1. Introduction to franchising
chapter 2. Impact of hospitality franchising on the U.S. economy
chapter 3. Pros and cons of franchising
chapter 4. Franchising agreements and legal documentation
chapter 5. Franchise application and franchise package
chapter 6. Franchisee/franchisor/franchise selection
chapter 7. Standard franchisor services
chapter 8. Financial aspects of franchising
chapter 9. Franchisor-franchisee relationships
chapter 10. Franchise concept development and restaurant design
chapter 11. Site selection and real estate
chapter 12. Nontraditional franchises
chapter 13. Communications and public relations
chapter 14. International franchising
chapter 15. Going international
chapter 16. Marketing and advertising : managing brand equity
chapter 17. e-franchising.
Edition Notes
Includes bibliographical references (pages 541-554) and index.
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Feedback?December 15, 2022 | Edited by MARC Bot | import existing book |
September 17, 2021 | Edited by ImportBot | import existing book |
May 24, 2019 | Created by MARC Bot | import new book |