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The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations. 'The Management of Luxury' presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition. By bringing together the latest academic research and scientifically founded insights the text provides a multicultural, holistic and contemporary perspective on luxury marketing.
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Subjects
Marketing, Management, Luxury goods industry, Affluent consumers, Luxuries, LuxuryEdition | Availability |
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The management of luxury: an international guide
2018
in English
- Second edition.
074948182X 9780749481827
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Book Details
Table of Contents
Edition Notes
"First published ... in 2014 by Kogan Page Limited" --Title page verso.
Includes bibliographical references and index.
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The Physical Object
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Feedback?September 13, 2021 | Edited by ImportBot | import existing book |
May 31, 2019 | Created by MARC Bot | import new book |