An edition of Fashion-ology
(2018)
Fashion-ology
an introduction to fashion studies
Second edition.
by Yuniya Kawamura
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Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.
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Fashion-ology: an introduction to fashion studies
2018, Bloomsbury Visual Arts
in English
- Second edition.
1474278485 9781474278485
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Book Details
Table of Contents
1.
Introduction.
Etymology of fashion --
Fashion as a concept and a phenomenon --
Proponents and opponents of fashion --
Studies of fashion in social science --
Outline of the book --
Guide to further reading -- -- 2.
Sociological discourse and empirical studies of fashion.
Classical sociological discourse of fashion --
Fashion, modernity, and social mobility --
The origin of the fashion phenomenon --
Contemporary sociological studies of fashion --
Fashion and the sociology of culture --
Fashion as a manufactured cultural symbol --
Youth fashion, subcultures, and technology --
Conclusion --
Guide to further reading -- -- 3.
Fashion as an institutionalized system.
Theoretical framework of Fashion-ology --
Fashion as a myth supported by the system --
Different approaches to fashion systems --
The beginning of the fashion system --
Fashion production as collective activity --
Empirical study: The French fashion system as a prototype --
Conclusion --
Guide to further reading -- -- 4.
Designers : the personification of fashion.
Designers in the studies of fashion --
Designers, creativity, and social structure --
Legitimation of the designer's creativity --
The star system of designers --
Hierarchy among designers in the fashion system --
Conclusion --
Guide to further reading -- -- 5.
The production, gatekeeping, and diffusion of fashion.
Diffusion theories of fashion --
Gatekeepers : Making aesthetic judgments --
Diffusion strategies from fashion dolls to fashion shows --
Fashion propaganda through advertising --
Conclusion --
Guide to further reading -- -- 6.
The adoption and consumption of fashion.
Consumption : A historical perspective --
Consuming fashion as symbolic strategy --
Consumption and social status --
Conclusion --
Guide to further reading -- -- 7.
Youth subcultural fashion as an alternative system.
The theoretical foundation of subcultures --
Post-subcultural theories and contemporary youth subcultures --
A systemic approach to youth subcultures and fashion --
Punk as a prototype of a less structured alternative fashion system --
The internal mechanism of the alternative fashion system --
Conclusion --
Guide to further reading -- -- 8.
The impact of technology in the changing fashion systems.
Trickle-across theory in practice : A collapse of categorical boundaries --
A changing occupational structure in fashion --
The decentralization of fashion geography from Paris to the world --
Conclusion --
Guide to further reading -- -- 9.
Conclusion.
Edition Notes
Includes bibliographical references (pages 133-145) and index.
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