An edition of Behind the shutter
(2012)
Behind the shutter
the digital wedding photographer's guide to financial success
by Salvatore Cincotta
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Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success
2012, Amherst Media, Incorporated
in English
1608952673 9781608952670
|
zzzz
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2
Behind the shutter: the digital wedding photographer's guide to financial success
2012, Amherst Media
in English
1608952649 9781608952649
|
aaaa
|
|
3
Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success
2012, Amherst Media, Incorporated
in English
1608952681 9781608952687
|
zzzz
|
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4
Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success
2012, Amherst Media, Incorporated
in English
1608952657 9781608952656
|
zzzz
|
Book Details
Table of Contents
Contents note continued: The Rest of the Online World
Vendor Displays
Printed Pieces
Final Thoughts
4.Differentiating Yourself
Identify Your Target
The Importance of Branding
Your Logo
Adding Sub-Brands
Connecting with Your Target Demographic
What to Watch
What to Read
How to Dress
The Brand of You
Products to Offer
The XFactor
5.A Workflow That Works
Capture
Hard Drive Technologies
Drive Size
Drive Speed
Connection Type
Downloading
Postproduction
Image Selection
Image Editing
Lightroom vs. Photoshop
Outsourcing
Order Fulfillment
Selling Your Image Files
A Workflow Recap
6.Selling: Where It All Comes Together
The Soft Sell
Establishing a Sales Process
Packages
Driving the Sales Process
Custom Packages for Each Client
Post-Wedding Package Options
Presenting the Packages
Our Sales Process
The Initial Consultation
The Engagement Sales Session
Contents note continued: The Wedding Sales Session
Handling Objections
7.Establishing Relationships
The Cycle of life
The "Pre-Bride" Approach to Marketing
The "Post-Bride" Approach to Marketing
Working with Charities
Pro Bono Work
8.Video: A Brave New World
Getting Started
Advantages of Offering In-House Video Services
Selling the Service
Approaches to Video Services
Tools
Cameras
Lenses
Memory Cards
Batteries
Lighting
Stabilizers
Software
Computer
Hard Drives
Television Output
Audio
In Closing.
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
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| August 15, 2020 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| June 28, 2019 | Created by MARC Bot | import new book |