From brand vision to brand evaluation

the strategic process of growing and strengthening brands

3rd ed.
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Last edited by MARC Bot
December 16, 2022 | History

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

3rd ed.
  • 2 Want to read

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less.

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: From brand vision to brand evaluation
From brand vision to brand evaluation: the strategic process of growing and strengthening brands
2010, Butterworth-Heinemann
electronic resource : in English - 3rd ed.

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Book Details


Edition Notes

Previous ed.: 2006.

Mode of access: World Wide Web.

Published in
Amsterdam, Boston, London

Classifications

Library of Congress
HD69.B7 D43 2010, HD69.B7

The Physical Object

Format
[electronic resource] :

ID Numbers

Open Library
OL27039922M
Internet Archive
frombrandvisiont00cher
ISBN 10
1856177734
ISBN 13
9781856177733
OCLC/WorldCat
610009061

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December 16, 2022 Edited by MARC Bot import existing book
June 30, 2019 Created by MARC Bot import new book