An edition of Markenführungskompetenzen eines identitätsbasierten Markenmanagements (2007)

Markenführungskompetenzen eines identitätsbasierten Markenmanagements

Konzeptualisierung, Operationalisierung und Wirkungen

11, 1. Aufl.

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Cover of: Markenführungskompetenzen eines identitätsbasierten Markenmanagements by Lars Blinda
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Last edited by MARC Bot
July 5, 2019 | History
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An edition of Markenführungskompetenzen eines identitätsbasierten Markenmanagements (2007)

Markenführungskompetenzen eines identitätsbasierten Markenmanagements

Konzeptualisierung, Operationalisierung und Wirkungen

11, 1. Aufl.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Dt. Univ.-Verl.
Language
German
Pages
404

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Previews available in: German

Subjects
Markenpolitik, Kompetenz, Produktimage, Theorie, Produktpositionierung, Marketingpolitik, Strategisches Controlling
Edition Availability
Cover of: Markenführungskompetenzen eines identitätsbasierten Markenmanagements
Markenführungskompetenzen eines identitätsbasierten Markenmanagements: Konzeptualisierung, Operationalisierung und Wirkungen
2007, Dt. Univ.-Verl.
in German - 11, 1. Aufl.
  • Not in Library
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Book Details

Edition Notes

Zugl.: Bremen, Univ., Diss., 2006.

Published in
Wiesbaden
Series
Gabler-Edition Wissenschaft : Innovatives Markenmanagement

Classifications

Dewey Decimal Class
658.827
Library of Congress
HF4999.2-6182

The Physical Object

Pagination
XXVII, 404 S.
Number of pages
404

ID Numbers

Open Library
OL27072754M
Internet Archive
markenfuhrungsko00blin
ISBN 10
3835006819
ISBN 13
9783835006812
OCLC/WorldCat
162361128

Source records

Internet Archive item record
Better World Books record

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