Media Management
Leveraging Content for Profitable Growth
by Andrej Vizjak
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Media Management: Leveraging Content for Profitable Growth
Nov 22, 2012, Springer
paperback
3642534678 9783642534676
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2
Media Management: Leveraging Content for Profitable Growth
2003, Springer Berlin Heidelberg
electronic resource :
in English
3642078869 9783642078866
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| August 2, 2020 | Edited by ImportBot | import existing book |
| July 5, 2019 | Created by MARC Bot | import new book |