An edition of The power of persuasion
(2006)
The power of persuasion
how we're bought and sold
by Robert V. Levine
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Previews available in: English
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The power of persuasion: how we're bought and sold
2006, Oneworld
electronic resource :
in English
1435686438 9781435686434
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Book Details
Table of Contents
1. The illusion of invulnerability or, how can everyone be less gullible than everyone else?
2. Whom do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all
3. Killing you with kindness or, beware of strangers bearing unexpected gifts
4. The contrast principal or, how black gets turned into white
5. $2 + $2 = $5 or, learning to avoid stupid mental arithmetic
6. The hot button or, how mental shortcuts can lead you into trouble
7. Gradually escalating the commitments or, making you say yes by never saying no
8. Winning hearts and minds or, the road to perpetual persuasion
9. Jonestown or, the dark end of the dark side of persuasion
10. The art of resistance or, some unsolicited advice for using and defending against persuasion.
Edition Notes
Originally published:Hoboken, N.J. :John Wiley & Sons, c2003.
Includes bibliographical references (p. 245-265) and index.
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| July 6, 2019 | Created by MARC Bot | import new book |