Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

1. Aufl.

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Last edited by MARC Bot
July 6, 2019 | History

Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

1. Aufl.

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Publish Date
Publisher
Gabler
Language
German
Pages
435

Buy this book

Previews available in: German

Book Details


Edition Notes

Zugl.: Saarbrücken, Univ., Habil.-Schrift, 2008

Published in
Wiesbaden
Series
Gabler Research : Forschungsgruppe Konsum und Verhalten

Classifications

Dewey Decimal Class
658.8342
Library of Congress
HD28-70HF4999.2-6182

The Physical Object

Pagination
XXIII, 435 S.
Number of pages
435

Edition Identifiers

Open Library
OL27084561M
Internet Archive
realeundmedialep00dieh
ISBN 10
3834916811
ISBN 13
9783834916815
OCLC/WorldCat
496268444

Work Identifiers

Work ID
OL19898756W

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History

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July 6, 2019 Created by MARC Bot import new book