An edition of Revolution in the mailbox
(2004)
Revolution in the mailbox
your guide to successful direct mail fundraising
1st ed.
by Mal Warwick
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Previews available in: English
| Edition | Availability |
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1
Revolution in the mailbox: your guide to successful direct mail fundraising
2004, Jossey-Bass
electronic resource :
in English
- 1st ed.
0787972509 9780787972509
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Book Details
Table of Contents
The strategic uses of direct mail
Selecting your audience
Preparing your test mailing
Anatomy of a direct mail fundraising package
Premiums and other involvement devices
Building your donor base
Maximizing donor value
Annual giving and membership programs
Monthly giving
High-dollar annual giving clubs
The many uses of the telephone
Legacy giving
Thank-yous, welcome packages, and cultivation mailings
Mastering the new media mix
Twelve trends for a new century
The union of concerned scientists, 1999-2003.
Edition Notes
Includes bibliographical references (p. 317) and index.
Description based on print version record.
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| August 19, 2020 | Edited by ImportBot | import existing book |
| July 6, 2019 | Created by MARC Bot | import new book |