An edition of Strategic marketing planning (2009)

Strategic marketing planning

2nd ed.

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  • 2 Want to read
Cover of: Strategic marketing planning by Colin Gilligan, Colin Gilligan
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Last edited by ImportBot
September 18, 2021 | History
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An edition of Strategic marketing planning (2009)

Strategic marketing planning

2nd ed.

by

  • 2 Want to read

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Publish Date
Publisher
Elsevier/Butterworth-Heinemann
Language
English
Pages
552

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Buy this book

Previews available in: English

Subjects

Marketing, Planning, Management, Theorie, Marketingpolitik, Strategic planning, Marketing, management
Edition Availability
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2019, Taylor & Francis Group
in English
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2019, Taylor & Francis Group
in English
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2015, Taylor & Francis Group
in English
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2012, Taylor & Francis Group
in English
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2012, Routledge
in English
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
2010, Routledge
in English
Cover of: Strategic marketing planning
Strategic marketing planning
2009, Elsevier/Butterworth-Heinemann
in English - 2nd ed.
Cover of: Strategic Marketing Planning
Strategic Marketing Planning
Publish date unknown, Taylor & Francis Group
in English

Add another edition?

Book Details

Edition Notes

Previous ed.: 2003.

Includes bibliographical references (p. 519-535) and index.

Published in
Amsterdam, Boston, London

Classifications

Dewey Decimal Class
658.802
Library of Congress
HF5415.13 .G49 2009, HF5415.13

The Physical Object

Pagination
x, 552 p.
Number of pages
552

Edition Identifiers

Open Library
OL27089577M
Internet Archive
strategicmarketi00gill_038
ISBN 10
1856176177
ISBN 13
9781856176170
OCLC/WorldCat
277069106

Work Identifiers

Work ID
OL19904330W

Source records

Internet Archive item record
Better World Books record
ISBNdb

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Download catalog record: RDF / JSON
September 18, 2021 Edited by ImportBot import existing book
August 15, 2020 Edited by ImportBot import existing book
July 7, 2019 Created by MARC Bot import new book