"It's been more than ten years since the first edition of this book was published under the title of The Strategic Enterprise. Since then, so much has happened. 9/11. Two wars. The election of Barack Obama. The growth of wireless technology. Facebook. YouTube. iPhones. And many, many other changes" -- Preface.

"For the past 200 years, we've build companies around specific products and services," Bishop says. "But that product-first model is no obsolete due to accelerating change, increasing competition, and instant communication. Companies that keep using these old models will fail to grow, and may even go out of business all together. To be successful in this new environment, you need to use a new post-product business model, one built around relationships, not products. this model, while simple in its structure, is revolutionary because it creates a completely different kind of company; an enterprise that prospers because it takes advantage of accelerating change, increasing competition, and instant communication" -- P. [4] of cover.