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August 5, 2021 | History
Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.
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Buy-ology: Truth and Lies About Why We Buy
2008, DoubleDay
Hardcover
in English
0385523882 9780385523882
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Book Details
Table of Contents
A rush of blood to the head : the largest neuromarketing study ever conducted
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
I'll have what she's having : mirror neurons at work
I can't see clearly now : subliminal messaging, alive and well
Do you believe in magic? : ritual, superstition, and why we buy
I say a little prayer : faith, religion, and brands
Why did I choose you? : the power of somatic markers
A sense of wonder : selling to our senses
And the answer is ... : neuromarketing and predicting the future
Let's spend the night together : sex in advertising
Brand new day : the future of marketing and advertising
Conclusion : good times, bad times.
Edition Notes
"With a new chapter on buying in today's economy"--Cover.
Includes bibliographical references and index.
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Feedback?August 5, 2021 | Edited by New York Times Bestsellers Bot | Add NYT bestseller tag |
July 9, 2021 | Edited by ImportBot | import existing book |
July 17, 2019 | Created by MARC Bot | import new book |