An edition of The greatest business decisions of all time
(2012)
The greatest business decisions of all time
how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by Verne Harnish
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Businesses make millions of small decisions every day. Sometimes they add up to success; other times failure. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are often counter-intuitive, and involve drama, doubt, and high tension. Harnish provides the background stories of some great business decisions, and gives you a glimpse into the thought processes leading up to these moments. -- from Publisher description
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The greatest business decisions of all time: how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
2012, Fortune Books, Time Inc. Books
in English
1603200592 9781603200592
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Book Details
Table of Contents
Apple brings back Steve Jobs / Adam Sashinsky
How free shipping saved Zappos / Jennifer Reingold
Why Samsung lets its stars goof off / Nicholas Varchaver
At Johnson & Johnson, the shareholder comes last / Timothy K. Smith
Why daydreaming pays off big at 3M / Geoff Colvin
How Intel got consumers to love chips / David A Kaplan
Jack's GE cathedral / David A. Kaplan
Bill Gates decides to take a week off / David A Kaplan
Softsoap's blocking decision / Brian O'Keefe
Toyota pursues zero defects / Alex Taylor III
Extreme customer service at Nordstrom / Geoff Colvin
Tata takes the sting out of a painful situation / Geoff Colvin
Boeing bets big on the 707 / Adam Lashinsky
IBM's Operation bear hug / Adam Lashinsky
Wal-Mart creates the 6 a.m. meeting / Hank Gilman
Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin
The HP way / David A. Kaplan
Henry Ford doubles workers' wages / Alex Taylor III.
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