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Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
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Previews available in: English
Subjects
Marketing, Management, Business, Nonfiction, Advertising, Gestion, Marketing of Health ServicesShowing 4 featured editions. View all 4 editions?
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Marketing for Dummies
April 30, 2004, For Dummies
Paperback
in English
- 2 Sub edition
0764556002 9780764556005
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Book Details
Table of Contents
Edition Notes
Includes index.
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First Sentence
"Even though you are reading Chapter 1 of a book called Marketing For Dummies, you're probably already 'doing' quite a bit of marketing, maybe without even knowing it."
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Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
August 5, 2011 | Edited by ImportBot | import new book |
June 22, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 9, 2009 | Created by WorkBot | add works page |