An edition of Brick by brick
(2013)
Brick by brick
how LEGO rewrote the rules of innovation and conquered the global toy industry
First edition.
by David C. Robertson
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In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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Subjects
LEGO koncernen (Denmark), Management, LEGO toys, Toy industry, HistoryPlaces
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Brick by brick: how LEGO rewrote the rules of innovation and conquered the global toy industry
2013, Crown Business
in English
- First edition.
030795160X 9780307951601
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Includes index.
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| September 18, 2024 | Edited by MARC Bot | import existing book |
| August 31, 2020 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |