An edition of Retail marketing and branding (2011)

Retail marketing and branding

a definitive guide to maximizing ROI

2nd ed.

by

  • 2 Want to read
Retail marketing and branding
Jesko Perrey, Jesko Perrey
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Last edited by ImportBot
September 17, 2021 | History
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An edition of Retail marketing and branding (2011)

Retail marketing and branding

a definitive guide to maximizing ROI

2nd ed.

by

  • 2 Want to read

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--

Publish Date
Publisher
Wiley
Language
English
Pages
374

Check nearby libraries

Buy this book

Subjects

Brand name products, Rate of return, Branding (Marketing), Retail trade, Marketing, management, Marketing, costs, Capital investments

Showing 10 featured editions. View all 10 editions?

Edition Availability
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2015, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2013, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2013, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Retail marketing and branding
Retail marketing and branding: a definitive guide to maximizing ROI
2013, Wiley
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2012, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding
2012, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Retail Marketing and Branding
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Part I: Building superior retail brands
Principles of successful brand management: art, science, craft
Segmentation
A guide to excellence in retail brand management
Developing and refining retail formats
Store brand portfolio management
Private label branding
Part II: Optimizing marketing ROI
How to spend it: fact-based media mix optimization
Budget sizing: the million-dollar question
Budget prioritization
Reach-cost-quality
Marketing mix modeling
The digital retail (r)evolution
POS marketing
Leaflets and local print advertising: how to achieve local media excellence
Fact-based promotion management
Excellence in classical media
Digital marketing excellence
Maximizing customer value with data-driven CLM
Smart sourcing
Part III: ten Perspectives on retail marketing
Ten perspectives on retail marketing.

Edition Notes

Previous edition: 2011.

Includes bibliographical references and index.

Published in
Chichester, West Sussex, UK

Classifications

Dewey Decimal Class
658.87
Library of Congress
HF5415.1255 .P47 2013, HF5415.1255

The Physical Object

Pagination
xxii, 374 p.
Number of pages
374

ID Numbers

Open Library
OL27158050M
ISBN 10
1118489527
ISBN 13
9781118489529
LCCN
2012537403
OCLC/WorldCat
806199782

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Better World Books record

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History

Download catalog record: RDF / JSON
September 17, 2021 Edited by ImportBot import existing book
September 17, 2021 Edited by ImportBot import existing book
September 17, 2021 Edited by ImportBot import existing book
July 18, 2019 Created by MARC Bot import new book