An edition of Retail marketing and branding
(2011)
Retail marketing and branding
a definitive guide to maximizing ROI
2nd ed.
by Jesko Perrey
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"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--
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| Edition | Availability |
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01
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2015, Wiley & Sons, Limited, John
in English
1119207908 9781119207900
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02
Retail marketing and branding: a definitive guide to maximizing ROI
2013, Wiley
in English
- 2nd ed.
1118489527 9781118489529
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03
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2013, Wiley & Sons, Limited, John
in English
1118489497 9781118489499
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04
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2013, Wiley & Sons, Limited, John
in English
1118489519 9781118489512
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05
Retail Marketing and Branding
2012, Wiley & Sons, Incorporated, John
in English
1283893304 9781283893305
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06
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2012, Wiley & Sons, Limited, John
in English
1118489500 9781118489505
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zzzz
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07
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2011, Wiley & Sons, Incorporated, John
in English
0470979771 9780470979778
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zzzz
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08
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2011, Wiley & Sons, Incorporated, John
in English
047097978X 9780470979785
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zzzz
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09
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
2011, Wiley & Sons, Incorporated, John
in English
0470979798 9780470979792
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zzzz
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WorldCat
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10
Retail Marketing and Branding
2011, Wiley & Sons, Incorporated, John
in English
1283374072 9781283374071
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Book Details
Table of Contents
Part I: Building superior retail brands
Principles of successful brand management: art, science, craft
Segmentation
A guide to excellence in retail brand management
Developing and refining retail formats
Store brand portfolio management
Private label branding
Part II: Optimizing marketing ROI
How to spend it: fact-based media mix optimization
Budget sizing: the million-dollar question
Budget prioritization
Reach-cost-quality
Marketing mix modeling
The digital retail (r)evolution
POS marketing
Leaflets and local print advertising: how to achieve local media excellence
Fact-based promotion management
Excellence in classical media
Digital marketing excellence
Maximizing customer value with data-driven CLM
Smart sourcing
Part III: ten Perspectives on retail marketing
Ten perspectives on retail marketing.
Edition Notes
Previous edition: 2011.
Includes bibliographical references and index.
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| September 17, 2021 | Edited by ImportBot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |