An edition of Bobby Oswinski's social media promotions for musicians
(2013)
Bobby Oswinski's social media promotions for musicians
the manual for marketing yourself, your band, and your music online
by Bobby Owsinski
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Bobby Oswinski's social media promotions for musicians: the manual for marketing yourself, your band, and your music online
2013, BOMG Publishing, Hal Leonard
in English
1480387355 9781480387355
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Book Details
Table of Contents
It's called promotion. The meaning of self-promotion ; Social media and the music world ; Online word of mouth
Your social media strategy. Its a big social media world ; The big picture ; Developing your online strategy ; The center of your online universe ; The steps to a successful online strategy
Developing your brand. What is a brand? ; The 3 pillars of a brand ; Developing your brand ; Im with the brand ; Brands and social media
Creating your killer website. Elements of a successful website ; Website SEO techniques ; Website measurement techniques ; Summing it up
Creating your mailing list. Mailing list overview ; Using a mailing list service ; The email subscribe form ; Crafting a successful email newsletter ; The best times to email ; Frequency of emails ; Building your mailing list
Using Facebook for marketing. The difference between a personal and fan page ; What should I say? ; Crafting a promotional post that works ; The Facebook like ; Facebook guidelines to observe ; Promoting posts ; Using Facebook ads
Marketing with Twitter. Twitter basics ; Your Twitter profile ; Using Twitter for promotion ; Sharing photos, songs and videos ; Tweet frequency ; The best time to tweet ; Twitter measurement ; Twitter commerce with Chirpify ; Twitter tips and tricks
Setting up a blog. Blogging overview ; Blogging platforms overview ; Blog design ; Your RSS feed ; What to write about ; The secrets to a successful blog ; Blog SEO ; Promoting your blog ; Tying your blog to your website ; Making money with your blog
Marketing with YouTube. YouTube by the numbers ; Creating a YouTube channel ; Optimizing your YouTube channel ; Optimizing your videos ; In-video branding ; Making money from your videos ; Video analytics ; The online video world is bigger than you think
Using Google+ for marketing. Google+ overview ; Setting up an artist or band page ; Setting up your circles
Using Pinterest for marketing. Pinterest overview ; Pinterest marketing strategies ; Pinterest SEO ; Ideas for using Pinterest ; Pinterest audio and video
Using bookmarking sites. Bookmarking benefits ; StumbleUpon ; Digg ; Reddit ; Delicious ; Technorati ; General submission tips
Posting frequency strategy. Posting on social media ; Posting on blogs ; Updating your website ; Newsletter frequency ; Posting videos ; Releasing music.
Edition Notes
"Glossary": p. 283-290.
Includes bibliographical references, videography, and web resources.
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| May 14, 2023 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |