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"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--
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Previews available in: English
Subjects
College publications, Tobacco industry, Advertising, Cigarettes, College students, Tobacco use, History, Advertising, cigarettes, Tobacco manufacture and trade, Advertising as Topic, Tobacco Products, History, 20th Century, Smoking, Students, Tobacco Industry, UniversitiesPlaces
United StatesTimes
20th centuryEdition | Availability |
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1
Tobacco goes to college: cigarette advertising in student media, 1920-1980
2014, McFarland & Company, Inc., Publishers
in English
078646819X 9780786468195
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Book Details
Edition Notes
Includes bibliographical references (pages 203-226) and index.
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July 29, 2023 | Edited by ImportBot | import existing book |
December 8, 2022 | Edited by MARC Bot | import existing book |
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July 18, 2019 | Created by MARC Bot | import new book |