An edition of The influence agenda (2014)

The influence agenda

a systematic approach to aligning stakeholders in times of change

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The influence agenda
Mike Clayton
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Last edited by ImportBot
August 3, 2020 | History
An edition of The influence agenda (2014)

The influence agenda

a systematic approach to aligning stakeholders in times of change

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Organizations need to be able to change and adapt in order to stay competitive, but this cannot be achieved without the support of stakeholders. This text sets out a highly practical and systematic framework for engaging, influencing and enlisting the support of key stakeholders. Featuring easy-to-use stakeholder management templates, checklists, and advice from the professionals, this book sets out a way to understand who you need to influence, what tactics will work the best, and how to plan and execute your strategy. It includes powerful tools and processes that incorporate the psychology of influence, and grounds them in experience of managing projects and change.

Publish Date
Language
English
Pages
258

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Edition Availability
Cover of: The influence agenda
Cover of: Influence Agenda

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Book Details


Table of Contents

Why you need The influence agenda
The origin of stakeholders
The process is trivial: the implementation is not
Who are your stakeholders?
More than just power: analysing your stakeholders
What are you doing? Crafting your message
Gentle persuasion: soft power
Hidden power: behavioural economics
A dozen reasons why you're wrong: handling resistance
Your influence agenda: campaign planning
Making it work: campaign management
A call to action.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.4
Library of Congress
HD58.8 .C538 2014, HD28-70TS155-TS194HD

The Physical Object

Pagination
xiv, 258 pages
Number of pages
258

ID Numbers

Open Library
OL27178932M
ISBN 10
1137355840
ISBN 13
9781137355843
LCCN
2013478896
OCLC/WorldCat
865493581

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August 3, 2020 Edited by ImportBot import existing book
July 18, 2019 Created by MARC Bot import new book