An edition of The definitive book of branding
(2014)
The definitive book of branding
by Kartikeya Kompella
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October 19, 2023 | History
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| Edition | Availability |
|---|---|
1
Definitive Book of Branding
2015, SAGE Publications India Pvt, Ltd.
in English
9351501043 9789351501046
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2
The definitive book of branding
2014, SAGE Publications India Pvt Ltd
in English
8132117735 9788132117735
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Book Details
Table of Contents
Foreword / -- Keith Weed -- Preface. -- Section 1: Building blocks. 1.
The essence of positioning -- Al Ries -- 2.
Creating meaningful brands : how brands evolve from labels on products to icons of meaning -- Mark Batey. -- Section 2: From niche to mainstream. 3.
The power of words and stories -- John Simmons -- 4.
All together now : the new and vital strategy of "community" -- Douglas Atkin -- 5.
What it really means to be a challenger in today's world -- Adam Morgan -- 6.
Building brand authenticity -- Michael B. Beverland -- 7.
The most important brand question : how does it make them feel? -- Daryl Travis -- 8.
Brands and innovation -- Jean-Noël Kapferer -- 9.
Branding with a cause -- Kartikeya Kompella. -- Section 3: Branding beyond marketing. 10.
Living the brand -- Nicholas Ind -- 11.
Employer brand management -- Richard Mosley -- 12.
Global branding : strategy, creativity, and leadership -- Sicco van Gelder -- 13.
Brand valuation : identifying and measuring the economic value creation of brands -- Jan Lindemann. -- Section 4: Together we stand. 14.
Co-branding -- Tom Blackett -- 15.
The guide to co-creation -- Clare Fuller and Arunima Kapoor. -- Section 5: Building brands on belief. 16.
What Chatterjee said : designing brands from the inside out -- Patrick Hanlon -- 17.
Passion brands: the extraordinary power of brand belief -- Helen Edwards and Derek Day -- 18.
Lovemarks in the age of now -- Kevin Roberts.
Edition Notes
Includes bibliographical references and index.
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| October 19, 2023 | Edited by Scott365Bot | import existing book |
| August 4, 2020 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |