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"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
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Previews available in: English
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Edition | Availability |
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1
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
2014, Wiley & Sons, Incorporated, John
in English
1118760972 9781118760970
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2
The digital marketer: ten new skills you must learn to stay relevant and customer-centric
2014
in English
1118760832 9781118760833
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3
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
2014, Wiley & Sons, Incorporated, John
in English
1306684897 9781306684897
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4
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
2014, Wiley & Sons, Incorporated, John
in English
1118760816 9781118760819
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (pages 317-344) and index.
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