An edition of Herd
(2007)
Herd
how to change mass behaviour by harnessing our true nature
Updated and revised edition. Paperback edition.
by Mark Earls
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Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
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1
Herd: how to change mass behaviour by harnessing our true nature
2009, Wiley
in English
- Updated and revised edition. Paperback edition.
0470744596 9780470744598
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
2009, Wiley & Sons, Incorporated, John
in English
0470467800 9780470467800
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3
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Book Details
Edition Notes
"Revised and updated from the original hardback edition published by John Wiley & Sons, Ltd in 2007"--Title-page verso.
Includes bibliographical references and index.
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| December 25, 2022 | Edited by MARC Bot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |