An edition of Start a revolution (2015)

Start a revolution

stop acting like a library

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Last edited by ImportBot
November 11, 2022 | History
An edition of Start a revolution (2015)

Start a revolution

stop acting like a library

  • 2 Want to read

"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork.

Publish Date
Language
English
Pages
194

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Previews available in: English

Edition Availability
Cover of: Start a revolution
Start a revolution: stop acting like a library
2015, ALA Editions, an imprint of the American Library Association
in English

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Book Details


Table of Contents

The Jonesboro story. The digital library
Going mobile
Crooked Valley Regional Library. Facebook
Facebook advertising (or, How I learned to stop worrying and love Mark Zuckerberg)
Marketing in the "real world"
Making pretty pictures
Convincing the decision makers
Start your own revolution
Appendix A: Twitter / by Ned Potter
Appendix B: Pinterest / by Josh Tate
Appendix C: More convincing the decision makers / by Carson Block.

Edition Notes

Includes index.

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
021.70973
Library of Congress
Z716.3 .B57 2015, Z716.3.B57 2015

The Physical Object

Pagination
xii, 194 pages
Number of pages
194

Edition Identifiers

Open Library
OL27194286M
Internet Archive
startrevolutions0000bizz
ISBN 10
0838912672
ISBN 13
9780838912676
LCCN
2014028826
OCLC/WorldCat
895256019

Work Identifiers

Work ID
OL20014213W

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History

Download catalog record: RDF / JSON
November 11, 2022 Edited by ImportBot import existing book
February 27, 2022 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot import new book