An edition of The smarter screen (2015)

The smarter screen

surprising ways to influence and improve online behavior

by

  • ★★★★★ 5.0 (1 rating) ·
  • 3 Want to read
  • 1 Currently reading
  • 1 Have read
Cover of: The smarter screen by Shlomo Benartzi, Shlomo Benartzi
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • ★★★★★ 5.0 (1 rating) ·
  • 3 Want to read
  • 1 Currently reading
  • 1 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
July 14, 2021 | History
Edit
An edition of The smarter screen (2015)

The smarter screen

surprising ways to influence and improve online behavior

by

  • ★★★★★ 5.0 (1 rating) ·
  • 3 Want to read
  • 1 Currently reading
  • 1 Have read

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.

Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.

Publish Date
Publisher
Portfolio/Penguin
Language
English
Pages
248

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Neuroeconomics, Consumer behavior, Decision making, Internet, Neuroökonomik, Verbraucherverhalten
Edition Availability
Cover of: The Smarter Screen
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
Feb 07, 2017, Portfolio
paperback
Cover of: Smarter Screen
Smarter Screen
2015, Little, Brown Book Group Limited
in English
Cover of: The smarter screen
The smarter screen: surprising ways to influence and improve online behavior
2015, Portfolio/Penguin
in English
Cover of: The Smarter Screen
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
2015-09-15, Penguin Lcc Us
Cover of: The Smarter Screen
The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online
2015, Little, Brown Book Group Limited
in English

Add another edition?

Book Details

Table of Contents

Introduction
The mental screen
Function follows form
Display biases
The new mirror
Desirable difficulty
Digital tailoring
The choice opportunity
Thinking architecture
Summary : Tools for the future
Appendix : The complete list of tools.

Edition Notes

Includes bibliographical references (pages 215-238) and index.

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .B46 2015, HF5415.32.B46 2015

The Physical Object

Pagination
viii, 248 pages
Number of pages
248

Edition Identifiers

Open Library
OL27197699M
Internet Archive
smarterscreensur0000bena
ISBN 10
1591847869
ISBN 13
9781591847861
OCLC/WorldCat
894540660
Amazon ID (ASIN)

Work Identifiers

Work ID
OL20017632W

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Internet Archive item record
Internet Archive item record
amazon.com record
Promise Item
Better World Books record
marc_nuls MARC record

Community Reviews (0)

No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
July 14, 2021 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot import new book