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In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission to serve their community by providing delicious organic food and changing the way people think about what they eat.
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The farm on the roof: what Brooklyn Grange taught us about entrepreneurship, community, and growing a sustainable business
2016
in English
1592409482 9781592409488
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Book Details
Table of Contents
Introduction: Nowhere to go but up
The crossroads of complicity and conviction: why we left steady jobs to take a chance on a dream
Needle in a haystack: finding a home for our farm
Return on ideals: creative capital and the new ROI
Just monster it: building the farm
A work in progress: taking stock and creating order
We are farmily: growing our team
Growing organically: knowing when to sign a deal
The web we weave: fifty ways to stay afloat
It takes a village: the partnerships that make us whole
Epilogue: Toward a healthier business ecosystem.
Edition Notes
Includes index.
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