An edition of The hook (2016)

The hook

how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

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Last edited by ImportBot
February 7, 2023 | History
An edition of The hook (2016)

The hook

how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

  • 1 Want to read

"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials"--

"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"--

Publish Date
Publisher
Red Wheel/Weiser
Language
English
Pages
223

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Previews available in: English

Book Details


Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.1255 .K74 2016, HF5415.1255 .K74 2015, HF5415.1255

The Physical Object

Pagination
223 pages
Number of pages
223

ID Numbers

Open Library
OL27207688M
Internet Archive
hookhowtoshareyo0000krev
ISBN 10
1632650126
ISBN 13
9781632650122, 9781632659866
LCCN
2015037784
OCLC/WorldCat
907885418

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February 7, 2023 Edited by ImportBot import existing book
September 21, 2020 Edited by MARC Bot import existing book
August 16, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot import new book