An edition of Cult of analytics
(2016)
Cult of analytics
data analytics for marketing
Second edition.
by Steve Jackson
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| Edition | Availability |
|---|---|
1
Cult of analytics: data analytics for marketing
2016, Routledge
in English
- Second edition.
1138837989 9781138837980
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Book Details
Table of Contents
Prologue
Acknowledgements
Praise for cult of analytics
Foreword
Introduction : the day that changed my life
The hub and spoke method
Reach, engage, activate and nurture (REAN)
Key performance indicators (KPIS)
Planning a business case
Tools & data
Segmentation & persona's
Testing persona's to improve conversion
Using data & telling stories
The starting point.
Edition Notes
Revised edition of the author's Cult of analytics, 2009.
Includes bibliographical references and index.
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| April 5, 2023 | Edited by ImportBot | import existing book |
| December 15, 2022 | Edited by MARC Bot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |