An edition of Music 4.1
(2016)
Music 4.1
a survival guide for making music in the Internet age
by Bobby Owsinski
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1
Music 4. 1: A Survival Guide for Making Music in the Internet Age
2016, Leonard Corporation, Hal
in English
1495063666 9781495063664
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2
Music 4. 1: A Survival Guide for Making Music in the Internet Age
2016, Leonard Corporation, Hal
in English
1495063658 9781495063657
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3
Music 4.1: a survival guide for making music in the Internet age
2016
in English
1495045218 9781495045219
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Book Details
Table of Contents
Ch. 1. The life stages of the music industry. Music 0.5 : the precursor business (New technology drives the business) ; Music 1.0 : the original music business ; Music 1.5 : the suits take over (The rise of MTV ; The farm teams disband ) ; Music 2.0 : enter the digital age (P2P makes its mark ; Piracy takes another form) ; Music 2.5 : digital music is monetized (Enter the 360 deal) ; Music 3.0 : the dawn of artist/fan communication ; Music 3.5 : YouTube becomes the new radio (YouTube exposure becomes universal ; Streaming catches on) ; Music 4.0 : streaming becomes profitable ; Music 4.1 : the business model changes
Ch. 2. How the music world has changed. Who's in control? ; Where did the record stores go? ; Why traditional radio is no longer the factor it once was (College radio on the brink) ; Why television is no longer a factor ; The trouble with labels (Where digital music has failed ; It's the music, stupid ; The death of artist development ; The piracy argument dissipates)
Ch. 3. The new music industry. The music industry is not dying ; The new radio (Internet radio ; The connected car ; Satellite radio ; What is radio's future?) ; The new television (The effect of YouTube ; YouTube gets challenged ; The broadcast alternatives ; The connected TV) ; The new players (Management ; The promoter ; The new record label) ; The new audience ; Enter Music 4.1
Ch. 4. The new masters of the domain. Seth Godin's tribes ; Radiohead's grand experiment ; The wisdom of Trent ; Josh Freese's multitiered humor ; Chris Anderson's long tail ; Irving Azoff's steel fist ; Sanctuary's blueprint ; Justin Bieber : the socially made star ; Amanda Palmer : the social celebrity ; Psy : the viral star ; Macklemore and Ryan Lewis : turning the record-label paradigm around ; Jack & Jack shift the release schedule
Ch. 5. The new marketing, part 1. Your music is your marketing ; The new release schedule ; Ten music marketing ideas
Ch. 6. The new marketing, part 2. The new importance of the fan ; The new artist online strategy (A typical artist website ; The steps to a successful online strategy ) ; Your most important tool : your email list (Mail list services ; Six keys to building your mailing list ; Designing your email blast ; Best email practices ; More is less) ; Another useful online tool : your blog (Other music blogs)
Ch. 7. Marketing with social media. The death of MySpace ; Marketing with Facebook (Eight rules of Facebook engagement ; Best time of day for Facebook posts ; Understanding the "like" button ; Facebook ads) ; Marketing with YouTube (Essential YouTube SEO ; The half-life of a viral video ; Making money from YouTube ; Real-time streaming video ; YouTube measurement tools) ; Marketing with Twitter (The secret of the hashtag ; The best time to tweet ; Twitter tools) ; Google+ (Hangouts)
Ch. 8. Social media management. Measuring your social media exposure (Social media measurement tools ; Advanced social media analytical tools) ; What is a brand? (The three pillars of a brand ; Five easy steps to creating your brand ; A quick look at sponsorship) ; Other avenues for social media ; Don't depend on your social network (There's more to social networking than Facebook ) ; Ten low-cost, hi-tech promotion ideas ; But you still must hit the streets ; Ten low-cost, low-tech promotion ideas
Ch. 9. Making money in today's music world. Hit the road, Jack ; Merch is your friend (Price it right ; The secret to the merch table ; Credit card transactions made easy) ; The many ways to ask for the sale ; Crowdfunding (The four tiers of a crowdfunding campaign ; The five rules for crowdfunding ; The concept of "fuelers")
Ch. 10. The new distribution. Digital, vinyl, or bright, shiny disc? (Digital streaming ; Digital downloads ; CD : the bright and shiny disc ; The round pieces of plastic known as the vinyl record ; Could the cassette make a return? ) ; Collectibles ; Digital music distribution (Paid downloads ; Streaming is the new download ; The digital storage locker (Cloud music)) ; Music aggregators ; License or distribution? ; Games : hip or hype? ; The new brick and mortar
Ch. 11. The new publishing paradigm. The three basic types of publishing income ; The different sources of publishing royalties ; Publishing and the indie artist (Getting your songs placed in movies and television ; Music supervisors : the new A&R?) ; The problem with digital accounting ; Why use a publisher?
Ch. 12. When music is your product. Streaming royalty basics ; The different types of streams (Noninteractive streams ; Interactive streams) ; Making sense of streaming income (A million isn't what it used to be ; The sound recording royalty ; The middleman factor ; The performance royalty ; The streaming mechanical royalty) ; How royalty rates are set ; Streaming royalty examples (1 million Spotify streams example ; 1 million Pandora free-tier streams example) ; The reality of the situation
Ch. 13. Monetizing video views. Monetizing YouTube (How YouTube videos are monetized ; View variables ; YouTube and the labels ; Content ID) ; A YouTube success story ; Facebook video (Facebook video pros and cons) ; Other video platforms
Ch. 14. The Music 4.1 rules for survival. Developing your audience ; Establishing your tribe (The leader ; Growing your tribe ; Marketing to your tribe) ; Sustaining your career (The "1,000 true fans" theory)
Ch. 15. Living in Music 4.1. Making a living is the new success (There's no such thing as a demo) ; Major label deconstruction (The sad case of EMI ; WMG changes hands ; The major label of the future) ; When you need a label ; Getting along in Music 4.1
Appendix 1. Online tools. Band-oriented platforms ; Blog platforms ; Crowdfunding ; Facebook ; Mailing lists ; Measurement ; Merchandise ; Music blogs ; Publishing ; Social media management ; Streaming video ; Surveys ; Twitter ; YouTube
Appendix 2. Glossary.
Edition Notes
"Glossary": p. 243-248.
Includes web resources (pages 239-242) and index.
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| September 7, 2022 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |