Negotiation is the most important skill you can develop to get what you want in business and life. But we often struggle to do it effectively. We fail to recognize opportunities, we prepare poorly or we let ourselves be led by others or by our own fear. This book teaches you how to avoid these pitfalls, to keep cool and in control, and to achieve what you want, every time, whether you're responsible for large deals at work or simply renegotiating your phone contract. This book goes beyond negotiation theory, exploring the unwritten rules of deal making and influencing. Not only will you master the practical skills of negotiating like a pro, you'll also develop an appreciation of why it matters, and why others react the way they do in certain negotiating situations. From developing a flexible approach, to overcoming obstructive behavior and other obstacles, this book will help you to understand the underlying motivations and get the best out of every deal.