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Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Black ops advertising: native ads, content marketing, and the covert world of the digital sell
2016
in English
194486900X 9781944869007
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2
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
2016, OR Books, LLC
in English
1682190439 9781682190432
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3
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
2016, OR Books, LLC
in English
1944869166 9781944869168
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Book Details
Table of Contents
Introduction: why ads don't look like ads --
From mass to millennials --
What we share & why we share --
Native advertising: publishers as marketers --
Content marketing: marketers as publishers --
The digital sell: big data, programmatic buying, and living by the numbers --
The (dis)empowered consumer --
Advertising ourselves to death.
Edition Notes
Includes bibliographical references.
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