An edition of Black ops advertising
(2016)
Black ops advertising
native ads, content marketing, and the covert world of the digital sell
by Mara Einstein
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Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
2016, OR Books, LLC
in English
1682190439 9781682190432
|
zzzz
Libraries near you:
WorldCat
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2
Black ops advertising: native ads, content marketing, and the covert world of the digital sell
2016
in English
194486900X 9781944869007
|
aaaa
Libraries near you:
WorldCat
|
3
Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell
2016, OR Books, LLC
in English
1944869166 9781944869168
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction: why ads don't look like ads --
From mass to millennials --
What we share & why we share --
Native advertising: publishers as marketers --
Content marketing: marketers as publishers --
The digital sell: big data, programmatic buying, and living by the numbers --
The (dis)empowered consumer --
Advertising ourselves to death.
Edition Notes
Includes bibliographical references.
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| January 2, 2022 | Edited by ImportBot | import existing book |
| January 2, 2022 | Edited by ImportBot | import existing book |
| August 7, 2021 | Edited by New York Times Bestsellers Bot | Add NYT review links |
| August 17, 2020 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |