An edition of Market research in practice (2004)

Market research in practice

an introduction to gaining greater market insight

Third edition.

by

Market research in practice
Paul N. Hague, Paul N. Hague
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Last edited by MARC Bot
July 19, 2019 | History
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An edition of Market research in practice (2004)

Market research in practice

an introduction to gaining greater market insight

Third edition.

by

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Publish Date
Publisher
Kogan Page
Language
English
Pages
382

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Subjects

Methodology, Social sciences, Marketing research, Research

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Edition Availability
Cover of: Market research in practice
Market research in practice: an introduction to gaining greater market insight
2016, Kogan Page
in English - Third edition.
  • Not in Library
Libraries near you: WorldCat
Cover of: Market Research in Practice
Market Research in Practice: How to Get Greater Insight from Your Market
2013, Kogan Page, Limited
in English
Libraries near you: WorldCat
Cover of: Market Research in Practice
Market Research in Practice: How to Get Greater Insight from Your Market
2013, Kogan Page, Limited
in English
Libraries near you: WorldCat
Cover of: Market Research in Practice
Market Research in Practice
2004, Kogan Page, Limited
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Part 1. Planning a market research study. Market research design
Uses of market research
Part 2. Qualitative research. Qualitative research
Desk research
Focus groups
Depth interviewing
Observation and ethnography
Part 3. Quantitative research. Quantitative research
Sampling and statistics
Questionnaire design
Face-to-face interviewing
Telephone interviewing
Self-completion questionnaires
Online surveys
Data analysis
Part 4. Using market research. Using market research to segment markets
Using market research to improve a brand position
Using market research to improve customer satisfaction and loyalty
Using market research to achieve optimum pricing
Using market research to enter a new market
Using market research to test advertising effectiveness
Using market research to launch a new product
Reporting
Part 5. The market research industry. International market research
Research trends
Ethics in market research.

Edition Notes

Includes bibliographical references (pages 360-377) and index.

Series
Market research in practice series, Market research in practice series

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .H253 2016, HF5415.2.H253 2016

The Physical Object

Pagination
xviii, 382 pages
Number of pages
382

ID Numbers

Open Library
OL27225741M
ISBN 10
0749475854
ISBN 13
9780749475857
LCCN
2016932638
OCLC/WorldCat
919564205

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Promise Item
ISBNdb

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