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Subjects
Methodology, Social sciences, Marketing research, ResearchShowing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Market research in practice: an introduction to gaining greater market insight
2016, Kogan Page
in English
- Third edition.
0749475854 9780749475857
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WorldCat
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2
Market Research in Practice: How to Get Greater Insight from Your Market
2013, Kogan Page, Limited
in English
1299908160 9781299908161
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Libraries near you:
WorldCat
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3
Market Research in Practice: How to Get Greater Insight from Your Market
2013, Kogan Page, Limited
in English
0749468653 9780749468651
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zzzz
Libraries near you:
WorldCat
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4 |
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WorldCat
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Book Details
Table of Contents
Part 1. Planning a market research study. Market research design
Uses of market research
Part 2. Qualitative research. Qualitative research
Desk research
Focus groups
Depth interviewing
Observation and ethnography
Part 3. Quantitative research. Quantitative research
Sampling and statistics
Questionnaire design
Face-to-face interviewing
Telephone interviewing
Self-completion questionnaires
Online surveys
Data analysis
Part 4. Using market research. Using market research to segment markets
Using market research to improve a brand position
Using market research to improve customer satisfaction and loyalty
Using market research to achieve optimum pricing
Using market research to enter a new market
Using market research to test advertising effectiveness
Using market research to launch a new product
Reporting
Part 5. The market research industry. International market research
Research trends
Ethics in market research.
Edition Notes
Includes bibliographical references (pages 360-377) and index.
Classifications
The Physical Object
ID Numbers
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