An edition of Advertising and multilingual repertoires (2016)

Advertising and multilingual repertoires

from linguistic resources to patterns of response

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Cover of: Advertising and multilingual repertoires by Marco Santello
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Last edited by ImportBot
February 10, 2023 | History
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An edition of Advertising and multilingual repertoires (2016)

Advertising and multilingual repertoires

from linguistic resources to patterns of response

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English
Pages
90

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Subjects
Communication in marketing, Multiculturalism in advertising, Language, Multilingualism, Intercultural communication, Economic aspects, Advertising, Linguistics, Commerce, Germanic languages, Variation, Standardization, Dialects, Germanic philology, German language, Langues germaniques, Normalisation, Dialectes, Philologie germanique, Allemand (Langue), FOREIGN LANGUAGE STUDY, Yiddish, LANGUAGE ARTS & DISCIPLINES

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Edition Availability
Cover of: Advertising and Multilingual Repertoires
Advertising and Multilingual Repertoires
2020, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Advertising and Multilingual Repertoires
Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Advertising and multilingual repertoires
Advertising and multilingual repertoires: from linguistic resources to patterns of response
2016, Routledge
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Advertising and Multilingual Repertoires
Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Constructing advertising directed at multilingual audiences
Language effects on multilingual speakers
Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires
Linguistic resources in advertising and their impact on multilinguals
Advertisements in different languages and the role of language attitudes.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
659.101/4
Library of Congress
P301.5.A38 S26 2016, HF5823, PD74.7

The Physical Object

Pagination
90 pages
Number of pages
90

ID Numbers

Open Library
OL27227605M
ISBN 10
1138218251
ISBN 13
9781138218253
LCCN
2016025444, 2019719606
OCLC/WorldCat
949987494, 1157843809

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
marc_columbia MARC record
amazon.com record

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History

Download catalog record: RDF / JSON
February 10, 2023 Edited by ImportBot import existing book
December 16, 2022 Edited by MARC Bot import existing book
September 21, 2021 Edited by ImportBot import existing book
August 17, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot import new book