An edition of Advertising and multilingual repertoires
(2016)
Advertising and multilingual repertoires
from linguistic resources to patterns of response
by Marco Santello
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Subjects
Communication in marketing, Multiculturalism in advertising, Language, Multilingualism, Intercultural communication, Economic aspects, Advertising, Linguistics, Commerce, Germanic languages, Variation, Standardization, Dialects, Germanic philology, German language, Langues germaniques, Normalisation, Dialectes, Philologie germanique, Allemand (Langue), FOREIGN LANGUAGE STUDY, Yiddish, LANGUAGE ARTS & DISCIPLINES| Edition | Availability |
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1
Advertising and Multilingual Repertoires
2020, Taylor & Francis Group
in English
0367607484 9780367607487
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2
Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
2016, Taylor & Francis Group
in English
1315392577 9781315392578
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3
Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
2016, Taylor & Francis Group
in English
1315392585 9781315392585
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4
Advertising and multilingual repertoires: from linguistic resources to patterns of response
2016, Routledge
in English
1138218251 9781138218253
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5
Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
2016, Taylor & Francis Group
in English
1315392550 9781315392554
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6
Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
2016, Taylor & Francis Group
in English
1315392569 9781315392561
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Book Details
Table of Contents
Constructing advertising directed at multilingual audiences
Language effects on multilingual speakers
Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires
Linguistic resources in advertising and their impact on multilinguals
Advertisements in different languages and the role of language attitudes.
Edition Notes
Includes bibliographical references and index.
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| February 10, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Edited by MARC Bot | import existing book |
| September 21, 2021 | Edited by ImportBot | import existing book |
| August 17, 2020 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |